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Req ID:  3134
Location: 

Chicago, IL, US, 60631

Marketing Manager, Commercial Banking

FT/PT:  Full-Time

POSITION SUMMARY:

The Marketing Manager is empowered to manage and implement multiple marketing initiatives for a defined line of business and/or area of specialization. Working with the Director of Marketing and Sr Marketing Managers this role relies on a high degree of influence, judgement and specialized marketing skills to create and implement impactful solutions that align with the company’s growth objectives and strategic plans.

REQUIRED EDUCATION, EXPERIENCE AND SKILLS:

  • BA/BS Degree in Marketing or Advertising, Master’s Degree a plus
  • 5 to 7 years’ demonstrated experience in financial services marketing
  • Broad knowledge of financial services industry, processes, strategies and products with direct experience developing and managing integrated sales and marketing acquisition, onboarding and cross-sell campaigns
  • Preferred experience in Wealth Management and/or Treasury Management
  • Ability to think strategically and be willing to roll up your sleeves and work through details to ensure successful plan execution
  • Ability to interact professionally with all levels of personnel, including senior management to ensure strategic alignment
  • Excellent project management skills - strong attention to detail, follow-up and follow-through
  • Superior written and oral communications skills
  • Excellent interpersonal, influence and negotiation skills
  • Strong Marketing communication and positioning skills
  • Proficient in Microsoft Office products
  • May require travel throughout the First Midwest Bank franchise

DUTIES/RESPONSIBILITIES:

  • Manages implementation of marketing strategy by ensuring all activities are aligned with and executed in accordance with the Marketing team’s strategic plan, and translates marketing strategy into tactical objectives and priorities.
  • Coordinates with peers across the organization as well as  internal studio and outside resources to identify, secure, and align needed resources and buy-in to effectively implement and manage approved programs
  • Serves as a key member of the Marketing team, leveraging expert-level specialized marketing skills to drive key plan outcomes
  • Analyze competitive market research and product intelligence to maximize the effectiveness of the bank’s offerings
  • Actively monitors performance of marketing programs and recommends well vetted improvements to manager and key stakeholders.
  • Understands and effectively manages legal/compliance approval processes.
  • Manages and delivers other projects and duties as assigned.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Please view Equal Employment Opportunity Posters provided by OFCCP here and Supplement here.


Nearest Major Market: Chicago

Job Segment: Bank, Banking, Marketing Manager, Advertising, Marketing, Finance